FUB is a Danish Childrenswear Label that designs unisex pieces for children age 0-12 yrs from a child's point of view. FUB has chosen the best fibres without any harmful chemicals such as synthetic fertilisers, pesticides or defoliants which result in healthier products and a more sustainable environment. FUB choose only 100% OEKO-TEX® certified non-mulesed merino wool and 100% Organic Cotton. They believe that children like to wear clothes that feel good and do not limit them whether they climb trees, build wood houses or explore other adventures. FUB executes each piece with perfect craftsmanship and timeless design that will last a lifetime or at least a childhood. 

In a time where fashion gets a lot of attention, FUB dares to oppose passing trends with serene, classic, unisex designs which never go out of date. So instead of dressing right or dressing up, FUB wants to give the child freedom to play and have fun. In the same way that playing with simple toys excites the child's imagination, FUB take the same approach when designing their clothing. Where each FUB style stands out as a unique design, FUB invites every parent to let their inner child out and play with various FUB combinations. 

About their materials and process:

FUB select the best raw materials and production methods. In the dyeing process they only use dyes that are metal free and low impact dyes that meet strict environmental guidelines. 

Organic Cotton: By farming cotton organically the harmful impact of the pesticides to the land is eliminated and therefore soil fertility and biodiversity is greatly increased. Water is not polluted by chemicals and therefore aquatic life is maintained and unharmed by cotton production. The used water is recycled and dyestuff is removed so unnecessary pollution is avoided. Since skin can 'breathe' and absorb what is placed on the body, the natural purity of organic cotton from farming and processing greatly reduces the impact of the harmful chemicals being exposed to the child's skin. FUB has chosen the strongest, finest and softest organic cotton that promotes healthy development for mankind. 

Wool: 100% OEKO-TEX® certified non-mulesed merino wool. By farming sheep the land can naturally regenerate and sustain itself and the sheep are managed without being fed modified feeds. In the production process the wool is not dipped in harmful chemicals, which mean that humans, animals, the land and water supplies are not contaminated. FUB has chosen the best and softest wool that has many characteristics. It keeps the child warm and at the same time it draws sweat away from the skin and retains the moisture and the clothing still feels dry to the touch. FUB's wool can therefore be recommended all year round. 

100% OEKO-TEX® certified non-mulesed merino wool.