As We Grow is an Icelandic design company that draws from its roots, combining classic nordic design elements with chic modernity. As We Grow execute slow fashion, creating quality clothing that lasts; is timeless and designed to grow with the child.
As We Grow's mission is to make essential pieces, practical and stylish without ever compromising on quality. We seek inspiration from moments in our lives such as winter walks in beautiful remote landscapes, fond memories of picnics in the highlands and our own childhood in the 70's when we mostly wore homemade knitwear. Excellent natural fibres play a key role and are the starting point of all As We Grow designs. Each As We Grow product is timeless and long lasting, a lot of attention has been paid for the perfect fitting form and discrete, refined details.
From the beginning, As We Grow has believed in designing products that offer real value. From offering garments that can grow with the child, to always being mindful of the environment and the communities it serves. Each piece is fair trade for the benefit of all people. They use only natural, renewable, recyclable materials that emphasise conservation and lead to environmentally sound products. Alpaca is a renewable natural fibre that does not come at the expense of the environment.
Every stage of production is eco-friendly. For all handknits As We Grow partners with indigenous women to create a sustainable flow of income for them. This is As We Grow.